Fat Cat Consultancy

Brand Strategy That Purr-forms

Distinctive brands aren't born by accident. They're crafted, refined, and fiercely protected. We help you create a brand cat-titude that captivates, converts, and claws its way to the top.

Let’s Start Your Brand's Purr!
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Why Brand Strategy Still Matters

In an oversaturated market, standing out is the name of the game. Fat Cat Consultancy gets feline-curious to unlock what makes your brand special and helps you stretch that uniqueness further. Our approach is tailored for sustainable, women-led, and purpose-driven businesses that want their values and voice to shine—without a hefty agency price tag.

Think of us as your brand’s cat burglar—sneaking into the hearts and minds of your audience, nabbing attention, and leaving a lasting paw print in their memory.

Brand Strategy Services That Hit The Spot

Like a cat knows the perfect nap spot, we know where your brand should position itself for purr-fect resonance and recall. Here’s how we help brands sharpen their claws:

Thorough Brand Audit

We sniff out your brand’s strengths, weaknesses, audience perceptions, and hidden opportunities—setting the foundation for a strategy with real bite.

Strategic Brand Positioning

Find your purr-fect spot on the market landscape. We highlight what makes you irresistibly different, then build messaging and offers that keep tails twitching.

Brand Voice & Story Crafting

We help you find—and consistently use—a voice and tone that purrs across every touchpoint, from social bios to campaign headlines to product descriptions.

Visual Identity Development

Together, we sketch bold logos, color palettes, and brand marks. Scratch the surface and you’ll find a visual identity that’s ready to leap off the page (and the screen).

Paw-some Brand Guidelines

No more brand drift! We create a feline-tight playbook so every stakeholder—intern or CEO—can communicate your brand with confidence and cohesion.

Competitive & Audience Analysis

We pounce on competitor insights and audience data to reveal where market gaps exist and how you can sink your claws in first.

Why Choose Our Brand Strategy?

Our strategies help your brand land on its feet—delivering standout identity, unwavering trust, and lasting love from your audience.

Clear Focus
Sharpen your brand’s unique edge for the clearest market positioning.
Audience Loyalty
Turn casual customers into lifers who can’t resist what you have to offer.
Market Growth
Set the foundation for business expansion, new launches, and higher profits.
Stand-out Impact
Your brand will spark conversations, social shares, and real engagement.

Our Paw-by-Paw Brand Strategy Process

Every great brand triumph starts with a single curious paw-step. Here’s how we lead your brand through a journey of insightful discovery to strategy implementation and beyond:

1

Discovery & Brand Audit

We dig deep into your brand’s world, analyzing your assets, competitors, and market perceptions to uncover areas ripe for differentiation.

2

Strategic Positioning Workshop

Through collaborative sessions, we define your brand’s essence, values, audience archetypes, and unique positioning statements.

3

Voice & Visuals Tailoring

We tune your brand’s vocal cords and visual traits—ensuring every touchpoint feels paws-itively cohesive, compelling, and consistent.

4

Guidelines & Launch Support

You receive a detailed brand guide and rollout plan so everyone “walks the same fence”—plus on-demand support for go-lives and pivots.

Hear From Our Cat-tastic Clients

Don’t just take our word for it. Here’s what other bold, purpose-driven brands say:

“Going through Fat Cat’s branding process helped us understand our business and voice fully for the first time. Their research and creativity was the cat’s whiskers, and our new identity has gotten nothing but love.”

Priya Sinha Founder, EcoWomen Collective

“It was a relief to work with consultants who truly got our mission and why ethical branding matters. Now, even our customers tell us they ‘feel’ the difference—our brand finally reflects our purpose.”

Rohit Mehra Co-Founder, FutureRoots

Frequently Asked Cat-Questions

How long does the brand strategy process take?

Most projects run 4–6 weeks, depending on complexity. We’re fast, but never fur-get the details!

Is my brand too small—or too new—for strategy?

Nope! Early-stage businesses benefit greatly from brand clarity, and established ventures often need a refresh. We’ll tailor our approach to your needs.

Will you help with brand implementation?

Absolutely! We support everything from launch plans to rollout copy, design templates, or team training—whatever makes your brand nine lives strong.

How do we get started?

Just contact us for a free call. We’ll walk you through the process, pricing, and what makes Fat Cat Consultancy purr-fect for brands like yours.

Ready to Let Your Brand Strategy Pounce?

Get in touch for a zero-obligation strategy session and discover how a little cat-titude can set your brand apart for good.

Book a Strategy Call
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